When I started building websites for clients, I tried out several platforms—Wix, Squarespace, Shopify, even hand-coded a few HTML projects. But after working with different types of businesses and solving real-world problems, I found myself coming back to one platform every time: WordPress.
Now, years into my journey as a web developer, WordPress is my go-to. And if you’re a business owner, blogger, or even a developer just getting started, here’s why I believe WordPress could be the best choice for you too.
1. It’s Free, But Powerful
Let’s be honest—budget matters, especially for small businesses or startups. The fact that WordPress is open-source and 100% free is a huge win. You’re not paying licensing fees just to get started. What you do get is a powerful content management system (CMS) that can be customized to fit almost any need.
But don’t mistake “free” for “limited.” WordPress is the same platform used by brands like The New Yorker, BBC America, and TechCrunch.
2. Design Freedom: Total Creative Control
One of the biggest things my clients ask for is design control. They want a site that reflects their brand—not some cookie-cutter template.
With WordPress, I can build fully custom designs using tools like:
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Elementor (my personal favorite page builder)
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WPBakery
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Kadence or Astra for lightweight themes
Whether it’s a minimal look for a personal brand or a bold eCommerce layout, WordPress lets me bring my clients’ vision to life.
3. Plugins That Save Time and Money
Need to add a booking system? Set up a contact form? Connect email marketing?
There’s probably a plugin for that. In fact, there are over 59,000 free plugins in the WordPress repository. I’ve used plugins to add:
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SEO optimization (Yoast, Rank Math)
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Live chat (Tawk.to, Crisp)
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Popups and lead forms
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Social sharing buttons
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Advanced security tools
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And so much more
It’s like having a toolbox ready to go, without reinventing the wheel.
4. Your Website, Your Rules
One of the reasons I recommend WordPress over website builders like Wix or Squarespace is ownership. When you use WordPress on your own hosting:
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You own your site and your data.
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You can move it anytime.
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You’re not tied to any one company’s policies.
This kind of freedom matters when you’re growing your brand or business long-term.
5. SEO-Friendly from Day One
Clients always ask, “Will my website show up on Google?”
WordPress is built with clean code and structure, which already makes it SEO-friendly. Then, with plugins like Yoast or Rank Math, I help optimize:
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Meta titles and descriptions
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Schema markup
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Image alt texts
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Internal linking
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XML sitemaps
So yes—if you’re planning to take your content seriously, WordPress gives you a strong SEO foundation.
6. Mobile-Friendly and Responsive
More than half of web traffic comes from smartphones now. WordPress themes and page builders are designed to be responsive, which means:
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Your site looks great on phones, tablets, and desktops.
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No separate mobile version is needed.
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You’ll pass Google’s mobile usability tests.
For businesses, that means more trust, more engagement, and fewer bounces.
7. Easy to Manage (Even for Non-Techies)
One of my favorite parts of delivering a site to a client is showing them how easy it is to use.
Once I finish the setup, most of my clients can:
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Edit their own pages
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Publish blog posts
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Add new products (if it’s a shop)
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Upload new images
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Make basic changes—without touching code
With a bit of training (or a custom video tutorial from me), they feel confident managing their site.
8. Strong Security with the Right Setup
People sometimes say WordPress is “not secure”—but that’s only true if it’s not maintained. With the right setup, I’ve seen WordPress sites go years without a single issue.
My usual security stack includes:
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SSL certificates (free with most hosts)
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Regular plugin and theme updates
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Wordfence or iThemes Security
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Backups via UpdraftPlus
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Spam protection with Akismet or Antispam Bee
And if a site ever gets hit? With backups in place, we can restore it in minutes.
9. It Grows With You
What starts as a 5-page brochure site today might turn into an eCommerce store, blog hub, or community platform in a year. That’s the beauty of WordPress—you don’t outgrow it.
Add a new feature? Install a plugin. Redesign the site? Switch themes or use a builder. Sell online? Add WooCommerce.
I’ve helped clients start small and scale big, all without switching platforms.
10. Massive Community = Endless Support
Finally, WordPress has one of the biggest online communities in the world. That means:
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Tons of tutorials and courses
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Helpful Facebook groups and forums
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Thousands of developers ready to help
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Plugins and themes being updated constantly
If you ever get stuck, you won’t be alone.
So, Why Do I Keep Choosing WordPress?
Because it works. It saves time, gives control, and offers room to grow. It lets me build custom sites that look amazing, load fast, and rank well. And most importantly—it lets my clients succeed online.
Thinking About WordPress for Your Website?
If you’re planning a new website or redesign, I’d love to help you explore if WordPress is the right fit. I build custom, conversion-focused WordPress websites that not only look great but also perform.
Let’s bring your vision to life.
Contact Nabia Khan